What is a Brand?
A brand is more than a symbol or a name.
It is fundamentally a promise to deliver something of value that is different from any other product or service.
The symbol or name stands for the quality of what is to be delivered.
The brand is what distinguishes a product from a somewhat similar product. The brand marks the product as different from other products because is has a unique set of characteristics and qualities.
Take the simple hamburger, for example, which generally consists of meat and other things between two buns. The following brand names deliver quite different hamburger experiences: McDonalds, Wendys, In-N-Out Burger, Five Guys, Red Robin, and Hardees.
Once you have tried all of them, you probably settled on one brand and have stuck to it ever since. You know what you are going to get when you order your favorite brand.
What about auditing or counseling in the field? What distinguishes your counseling from everyone else’s counseling? Do you have a brand name that distinguishes your service from every other service that is being offered today?
There are a number of independent counselors who have successful practices and they have created brand images like Life Enhancement Center or Life Improvement Center.
Robert Duscharme’s Clearing Technology is a well known brand in the independent field as is Hank Levin’s Clearing Technology.
There are others in the field like Dexter Gelfand and Trey Lotz who have established themselves as personal brands. People choose them because they consistently deliver unique high quality services.
In my practice, I brand what I deliver and teach as Spiritual Rescue Technology, so there is no doubt what it deals with and what results it delivers.
Some people in the field are trying offer Scientology type or “standard Scientology” services. They really are oblivious to the fact that Scientology is a broken brand as far as new public is concerned.
There once was a car called the Yugo which had everything going for it when it launched, but buyers found out that it was a really bad deal. It was voted the worst car of the Millennium and has been the butt of jokes for many years. Scientology is now the Yugo of religions, due to its own actions.
Some of you who experienced consistent and mind-blowing wins in Scientology twenty and thirty years ago may find it difficult to believe that Scientology as a brand is irretrievably “broken” as far as new public is concerned. It is.
Once upon a time, Scientology delivered miracles and opened the door to personal freedom for many. Now, Scientology promises miracles and delivers intimidation and invalidation. It sells awards for a price and delivers lackluster results at high cost and imposes severe restrictions on open communication.
A brand is more than a symbol or a name. It is fundamentally a promise to deliver something of value. The symbol or name stands for the quality of what is to be delivered.
Scientology now stands for invalidation and abuse and it is a broken brand.
People who only know of Scientology from what they hear from others and read on the Internet do not distinguish between the technology of Scientology and the totalitarian regime of the Church of Scientology. The vast body of intelligent people who might benefit from Scientology know it only as a scam and a cult to be avoided.
This is a perfect example of a “broken brand”. A broken brand is an well known marketing phenomena. It happens when an organization has created an upset of great magnitude and cannot be fixed with Public Relations maneuvers or attacks and threats of suits against critics.
A brand is a “promise to deliver” and when the delivery does not match the promise, it is almost impossible to repair the upset in time to save the brand.
We were part of a group that set high expectations and then it evolved into something repressive that valued control over spiritual freedom. In fact, the technology that freed many of us has now been altered in an effort to cave us in and suppress us. That has not escaped the notice of the millions of people who use the Internet.
All of the PR and threat capabilities of the CofS are now failing to convince buyers to sign up for more services.
The brand of the Church of Scientology and of Scientology itself has been severely damaged and it will take years before independent practitioners can use the term “Scientology” and get a positive reaction from raw public.
It requires positioning away from the original brand (of Scientology) to differentiate offerings that are free of crush regging, insane ethics cycles, evaluative practices. etc. That takes a lot of work.
Ron’s Org of Switzerland and in Russia are exceptional organizations which have established a brand identity of sane organizations which deliver a workable technology based on LRH tech.
Israel’s Dror Center, in Haifa, has established itself as an organization which delivers Scientology without the additives present in Scientology Orgs today.
The term Independent Scientology seems to convey the idea of a new beginning for the tech but I do not think that brand new public will buy it. Certainly there will be some ex-Scientologists who might want to stick with the Scientology brand, but the new people I encounter want nothing to do with what Scientology now stands for.
I think the future lies with those who develop their own brands of technology that achieve the original goals that Dianetics and Scientology were supposed to achieve.
Building a Brand for your Practice
The steps are actually quite simple if you understand exchange and how important it is to creating a brand that people trust.
1. Set expectations properly
2. Promise only what you can deliver
3. Deliver what you promise
4. Completely handle any failure to meet expectations as quickly as possible to the complete satisfaction of your clients.
5. Continue to improve the quality and extent of your services so that clients will have a reason to continue using you.
Number of views:3303
Per Schiottz is a highly respected auditor who has been contributing articles and comments to independent websites for many, many years. In this article, he has some good advice for those who are still stuck in their Scientology experience even after years apart from the church. If you know of someone who is still in this state, send them this article and it might help them to break free of the malign influence of Scientology, Inc.
Today, 30 years after I left The Church of Scientology, The Sea Org as NOTS Lead Auditor at the AOEU in Copenhagen, Denmark, in the condition of Kha-Khan awarded by Ron, I feel it’s time to address the current state of affairs.
The moaning and the groaning
This is because so many years after I left,I still hear people who left at the same time, moaning and groaning about all the bad things they experienced in Scientology and others who condemn the “FreeZone” saying it’s squirrel and not Ron’s tech etc etc.. I think, that now, 30 years later, some persons need to put all that behind them and snap into the present and get on with life and livingness and help others along too, if they want to!
Live in the past, and you won’t last,
Live in the future, you’ll have no future.
Live in the now, you have the know-how!
“Standard” and “Bridge”
So, how does it look right here and now… I see several people being scolded for not being ”Standard” because they are doing something, which is not Ron’s tech or not following Ron’s ”Bridge” etc etc… Well, first of all, if there is any goal of freedom for anyone, then I think that everyone should be recognized as free beings who can do exactly as they want to and let the rest assume that they have enough common sense to be able to observe their own actions and decide when they are good and carry on with it and when they are not so good and change modus operandi. I have the trust in my fellow players here, that they will be able to do just that. For that is the way of enlightened,well-intended beings
There are many definitions of Standard Tech. The one I like the most I learned when I did the Class VIII Course where he said that Standard Tech is following the rules of processing handling the case in front of you. This means that you find out where the person in front of you lives, first of all. What are his/her problems? What exactly does he/she want to improve? What hinders the person’s life quality and abilities? You MUST know this. If you are not 100 % sure that you know this, you do NOT start auditing, no, you find out until you are damned sure that you know exactly what’s going on with this client.
There are several ”Bridges” to follow (or not). There is the “Bridge” as presented in The Church of Scientology, there is Cpt. Bill’s ”Bridge”, There is Andreas Buttler’s bridge called Spiritologie which is now changing into SPIRITOLOGY and then there are a lot of false bridges. But the most important bridges of all is: “Your Bridge.” That is that route that YOU have to follow in order to reach YOUR goals or to handle YOUR stops in reaching those goals. NOT someone else’s “Bridge,” and not any other C/Sed steps suggested just because they were suggested for another case – never….
Is what you learn in the Church. Since it is 30 year since I left the Church I do not know exactly how their ”Bridge” looks now, but from what I gather from the rumor line it’s NOT what Ron prescribed, and that is why a lot of very well trained auditors left the Church, myself included. For my own part, it was not possible to help PCs or Pre-OTs in the Church any longer. Overts and bad deeds revealed in session was leaked by the C/S to ethics and people started spending more time in ethics than in session. I had to put down my pen at times in order to be able to fly the ruds and make false auditing reports in order to get and keep PCs in session. This could not go on. I tried to correct it but they only brought out the axes and guillotines and nooses then, so I left.
Cpt. Bill’s “Bridge”
I worked a lot with Bill in The Sea Org and we had a very nice way of handling things together. He would come out to my org on Thursdays on his motor bike, summer and winter, no hat, no gloves and say: “Where is the hot chocolate”? We had some and then looked over the weeks stats and discussed what to do next week. THAT was the entirety of the management. He was the best back-up I ever had. Once we did a marriage in the course room and the old ship’s bell, which we used to start, break and end courses with, was used too. Next day I got a Knowledge Report from the GO saying that church image was out and that: “They even had a (ship’s) bell there.” Next day Bill called the A/G and asked if he had ever seen a church without a bell.
When Bill became active researching new OT-levels I had a center in Copenhagen and piloted a lot of his tech and new levels with the public in the centre. He would write the procedure or programme and fax it to me. I would C/S the auditing which was done solo or by one of my auditors who was trained by Bill. We would then report back to Bill. This was a fine line. I did not agree with all that Bill made, but it went well until he got sick. I and others offered to give him some sessions, but he didn’t want it at that time. Then he died, but his creation RONS ORG has been very successful since and it is NOT following Ron’s original tech verbatim to the hilt.
In 2008 I went to Berega in the then-East Germany (now Germany) where my old Dutch friend from the AO in Copenhagen Caspar de Rijk had moved to from Holland and started Multiple Genius Technologies. The multiple should be understood, as far as I understood as not limited to only Ron’s tech. I liked this because to me that felt more like auditing the case in front of you than just putting everybody on the same”Bridge”. Later Caspar connected himself strongly to Andreas Buttler who claimed he was the reincarnate of Ron and had developed Spiritologie which I was told had NOTHING to do with Scientology. I completed a translation of Andreas’ book into Danish and from that I would say, it had everything to do with Scientology. There was nothing new to me, but maybe I didn’t understand it all anyway. Now just here in the beginning of the new year 2014 Andreas apparently has resigned completely from Spiritologie and disconnected himself from the group and Caspar will do a re-boot and call it Spiritology, and if that is going towards what was his Mega Tech thing, then that sounds good in my ears as to me that was more flexible and more like handling the case in front of you.
Different ‘other Tech’ persons
As the years that have gone by more and more people have appeared who are active in the field and develop tech to handle the cases in front of them. Examples could be (some that I know of, I’m sure there are more) Alan Walters (Knowlegism), Robert du Charme (R3X), Rolf Krause (Clear Bird, Deep Processing), David St. Lawrence (entity handling) Dexter Gelfand (Power Processes applications) and myself too in developing a very fruitful way of handling PTSness, etc., etc…
Why new tech?
Here in Denmark, if you go back to the 60’s and 70’s when I was trained mostly, it was very common that ALL PCs coming in had been on some sort of drugs, street drugs, medical drugs, or other euphoric substances and being part of “7 resistive cases,” it had to be handled. I remember that I usually could list 30, 40 or even 50 different specific drugs on a case. Cases are not like that today. Today, a person who takes drugs is considered “a loser.” Drug R/Ds are seldom used these days and sometimes it’s enough to just rehab the taking of a few medical drugs.As common it was with drugs then, as common it is today that people are into false beingnesses and identities and have a hard time figuring out from where the charge comes. This can be handled very easily with NOTS auditing. It will run 2– 5 hours, cool off and attention will go to other subjects or the person will say THANKS that’ it, that’s what I wanted to handle, bye bye… and I might never see them again, or they might go on, get trained etc., etc.
It is my observation and experience that there is a lot more handling of actual cases today than earlier. This means handling the case in front of you, not an imagined case somewhere else. Handling cases on a “Bridge” means that it’s already decided what is the next action, the auditor and the C/S do not really have to observe much, it’s all laid out there, not much thinking needed. This is what I call robot-auditing. A robot can’t think. A free person or able auditor would not feel very comfortable being treated as a robot. Just getting the daily charging up and lubrication is NOT enough. He would sooner or later leave that mechanical workshop and start out all by himself using the tech he knows he can create results with. Being only responsible for himself and his own actions with clients he can have full attention on just THAT and not splitting it off in parts where some of them are around being up-stat, Thursday 2 o’clock, writing nice reports for others to see, “putting his TRs IN,” dressing like a minister etc etc.. This is a fantastic opportunity, and it does not take a lot of training to have some actions going in the helping business.
Another aspect of the current state is people whom have left the Church of Scientology staying focused on, and focusing attention on how awful it has become there. How terrible it was, so bad they had to leave. I understand this. We all left for similar reasons. The BPC has to be gotten rid of somehow. BUT it is my opinion that there is too much of this unproductive yak yak… I would love to see people who leave write up their condition if they need that, get the BPC off and then get the show back on to the road. They were there for a purpose. Why not get that purpose rekindled and lets’ hear the success and the progresses and the new ingenious ways of applying Ron’s tech in new incredible ways…
HAVE FUN !!
NB: I would love to hear from you, and if you have any problem applying what you know or want to do, then give me a buzz and I would gladly lend a hand !!
Number of views:6687
Did I somehow create the impression that Spiritual Rescue Technology (SRT) was a one shot deal? I did not intend that, but anything is possible.
SRT is a spiritual tool that you should go on using forever, not just once.
It’s free, once you learn how to use it, so for continuing peace of mind and spiritual growth, you should use it every day for best results.
There are an infinite number of active spiritual beings on this planet alone. There are probably 100 infinities of beings who are sleeping or completely unconscious who can spring into action when the right stimulus occurs.
You are constantly surrounded and infiltrated by disembodied spiritual entities so you had better get used to the idea of managing them instead of ignoring them or hiding from them.
If you were exposed to the Scientology OT levels, you were made to understand that with the completion of each level you were pure and fearless and FREE from entities and corruption of all kinds. Sorry! But that was a lie for marketing purposes. The Founder himself, Ron Hubbard, was still battling entities in the final weeks of his life because he chose them as opponents instead of making friends with them.
You can measure a person’s chances of success by whether he seeks opponents in life or seeks to partner with others. Entities are just like those of us with bodies, except they have had some experiences which prevent them from acquiring bodies and playing the game of life.
If you antagonize, irritate, ignore, or invalidate the entities in your vicinity, do not be surprised when your plans do not work out and your life feels like crap. You have caused your entities to have counter intention to your plans and they outnumber you!
Some of you have had incredible wins on SRT which you have shared with me and others. Once that was over, you seem to put away your SRT knowledge and got back to work being typical earth people who can’t seem to figure out why your business is failing and your relationships are going downhill.
Yes, you cleaned up all of the entities who were making life miserable and things were going great, but have you been doing daily scans to make sure that all was well with your spiritual teammates? Have you been using your spiritual teammates to find new clients, new business, and new friends? Why not?
When you clean a house or car and polish everything in sight, do you expect it to stay clean and shiny forever? Unless you put it in an airtight box, it is going to collect dust and road grime.
You can have an incredible win in SRT that keeps you shining and enthusiastic for weeks and even months, but eventually you will encounter a situation or a person who wakes up or introduces you to some unhappy entities and your mood will become more serious. If you do not handle this new entity, you will collect even more unhappy entities until you look and feel like one of those cars that are engaged in a demolition derby.
SRT is a tool that performs miracles, but it is not a one shot deal that will protect you forever with just one application.
You are constantly being exposed to new spiritual entities and you need to make sure that you stay on top of your personal situation by staying in communication with your spiritual teammates and any new entities who show up.
If you can’t seem to do this regular maintenance by yourself get help from a twin and take turns keeping each other in top shape. We also have student SRT counselors who are looking for clients to practice on. If you have let yourself slide to the point where you feel there is no hope, contact me and we can set up some sessions to straighten things out in a hurry.
Once you know what SRT can do, there is no excuse for sliding off the road into the ditch again with your wheels in the air.
Treat those wandering spiritual entities as an opportunity instead of a barrier and life will become constantly interesting and much more satisfying.
If you haven’t seen the Kindle book, Introducing Spiritual Rescue Technology, you can check it out on Amazon.com.
David St Lawrence
Number of views:18153
Scientology indoctrination is hypnotism of the worst kind
The disintegration of the cult of Scientology will not free those who have been hypnotized by the skillful indoctrination that Ron Hubbard used to put people under his control and make them resist any recovery from that state.
I have been aware for some time that there were unknown forces preventing some people from observing and absorbing any new data. A recent article by Marty Rathbun shows that others are recognizing what we have been writing about for some time.
Posted on September 13, 2014 by martyrathbun09
This is an excerpt from an upcoming book with the working title ‘Deconstructing Scientology.’ It is directed toward those who are considering the possibility of dipping a toe into dianetics or scientology study or participation. My failures over the past three years in attempting to help former members graduate from the subject informed a whole new line of research into some of the darker arts that L. Ron Hubbard mastered to make people so apparently incapable/unwilling to learn.
The most diabolically effective form of hypnotism would probably thoroughly convince the subject that it was impossible to hypnotize him. It seems that only in that case could the idea be implanted that no awakening and de-hypnotism would ever be desirable or even possible. It would inculcate the opposite of the old adage applicable to any reform, or even education, activity that the first step to recovery or learning is the recognition that there is something to recover from or to learn. If you were thoroughly convinced that you were more awake than virtually all of humanity, there is no chance that anyone could convince you to possibly take a look at waking up.
Some of the worst examples of this can be found in those who have attested to OT8 completion. Their indoctrination is so complete that they are unable to spot that they are surrounded by entities who cause them to lie and to fail at life in other more subtle ways.
A whining OT is an oxymoron and yet you can observe many OTs and OT8s complaining about their spouses, jobs and their superiors just like the lowly “wogs” who have never sampled Scientology.
Those of you who have never attained the rarified OT levels do not know how fortunate you are. You have saved hundreds of thousands of dollars and you still have most of your sanity left.
If you would like to see an alternate path to increased awareness and personal freedom, you may wish to read my latest book which is now available on Amazon in Kindle format:
David St Lawrence
Number of views:18468
This post was first published over a year ago but the message is still current so I am bringing it to the attention of new readers who may not have seen it the first time around.
Workable spiritual technology is that part of the entire spectrum of spiritual technology that has been tested by auditors/spiritual practitioners in the field and has been found to produce reliable results. So much of this has been lost or obscured in recent years that it is hard to find auditors who are familiar with the original work.
Spiritual technology has a long history and Scientology had a short phase between 1950 and 1965 when spiritual activity was actively supported by church management. After that the focus within the church seemed to shift to control of parishioner thoughts and actions. Like many religions before it, the Church of Scientology buried the effective actions that helped people and pushed the grand and glorious vision of great cathedrals and mighty works that would bedazzle the multitudes and bring in money.
As a result of this shift in emphasis, we now have the situation where Scientology’s International Management is awash in corruption, perversion and financial irregularities on every hand, much like the Vatican which is the central governing body of the Catholic Church,
There are still useful spiritual resources in the Church of Scientology, but they are as diminished as the Exorcists in the Catholic Church, mere vestiges of a former glory. According to this story on christianpost.com, priests currently need special approval from their bishop to perform the rite of exorcism and it is rarely granted. Well, to be fair, access to Scientology’s rite of exorcism, the OT Levels, is rarely granted either.
The workable spiritual technology originally developed by Ron Hubbard, David Mayo, Alan Walters and may other professional auditors was altered over the years by arbitrary decisions until it has become a mockery of what it once was.
The very purpose of auditing shifted from setting beings free to become themselves to a rigid pattern of indoctrination that treated a public Scientologist as a potential threat to management so that continual security checking was mandatory at every turn in the road. It is very common to observe that people moving up the Scientology Grade chart become less imaginative and less likely to explore new ideas. Most OTs are quite docile by the time they reach the upper levels and will follow orders without questioning them. This was not what was promised in the early days of Scientology.
A number of independent practitioners have gone back to the original writings of the professional auditors who developed the technology and have recovered the underlying principles that produced results.This original workable technology saves lives and brings man to heights he has rarely experienced before because it was applied for the benefit of the preclear and not for the benefit of an organization.
Most of us use feedback from our preclears to improve the effectiveness of our services. As a result, the technology is still evolving as new discoveries are made and we make use of current communication technology to deliver services when and where preclears want them, no matter where they are on the planet.
Anyone who is looking for the gains that used to be promised by Scientology will find these gains are still being delivered by independent practitioners today. If you are uncertain what to look for in an independent practitioner, read Choosing an Auditor.
The opening image comes from the movie Priest, which depicted a corrupt post-apocalyptic church
There was another post describing the frightening similarity between the corruption of the church depicted in the movie Priest and the current Church of Scientology: http://possiblyhelpfuladvice.com/?p=4855
Number of views:28068