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Scientology Inc: wasting money making ads whose sole purpose is to to mislead and lie

Have you seen this Scientology Inc promotional video?

It’s another one of those off-policy non-LRH attempts at image advertising or advertising to establish Scientology positioning.

Of course, LRH said explicitly in HCO PL 10 February 1965 AD AND BOOK POLICIES that Only books may be advertised. Processing, training and services may not be advertised.

In the case of this video piece, not only is there no book being advertised, this ad isn’t actually selling anything. It’s pure positioning.

And it lies. Like a dog.

Let’s take a look at the narration in the piece.

To the curious
The inquisitive
The seekers of knowledge

Curiously, this is not delineating the public that Scientology Inc is seeking. The inquisitive, the curious, seekers of knowledge will have already found Scientology in their grocery store newsrack or easily found it on the internet. For this ploy to work, Scientology Inc must be looking for the naïve, the uneducated, the illiterate, the off-internet-lines of the world.

To the ones who just want to know
About life
About the universe
About yourself

In general, people don’t want to know about themselves and life and certainly knowledge of the universe is beyond the ken of most of the naïve, the uneducated, the illiterate, the disconnected from life.

I’ve surveyed for buttons to put on the front of OCAs. What people want to know about is What’s wrong with that guy…my boss, my husband, my kid. Most run-of-the-mill humanoids are sure that any problems in the world aren’t their doing…they’re the other guy’s doing.

 Not cute questions
Big questions
Ones that matter

Like: What’s wrong with the other guy? Why is he an idiot, a sub-literate, unreliable? Why is he lazy? Why is he a douche?

To the rebels
The artists
The free thinkers
And the innovators

So now we get to ask ourselves: does Scientology Inc really want rebels or free thinkers or innovators? If a person comes into Scientology in the 21st century, if he shows any sign of independent creativity, free thinking, rebellion, or innovation,  that gets handled pretty fast or the guy gets kicked to the curb.

Who care less about labels
And more about truth

If a newly arriving curious person looks on the Internet to try to find out the truth about the Church and its criminal leader, that guy will get squashed pretty fast by the church, too. Is the ad  trying to tell us that in Scientology Inc OTs don’t want special treatment or special status? “OT” is a label, after all.

Who believe non-conformity is more
than a bumper sticker

This is the biggest lie in this video piece. The Century 21 version of Scientology Inc doesn’t want non-conformists. It wants cowed, easily hypnotized or manipulated people who, when needed, will become a foaming-at-the-mouth fundamentalist who will blindly follow what Davey Miscavige says without examining it or putting it through any sort of test and who will viciously attack anyone who even the slightest bit wavers from conformity with Scientology Inc mind-washing and propaganda.

That knowledge is more than
words on a page

Actual knowledge is more than words on a page. Too bad that the brainwashed OTs don’t have any live, observed experience with a lot of the stuff they’re spouting. What they’re experiencing is pretended knowingness, which LRH says is a cousin to pretended cause. (ref: SHSBC level E lecture 6108C22 PTPs, UNKNOWNNESS SHSBC 047) LRH also points out that pretended knowingness can occur after one has not observed. (ref: SHSBC level E lecture 6109C05 PRINCIPLES OF AUDITING SHSBC 053).

We’re young
We’re old
We’re powerful beyond measure

How can people as manipulable as Tom Cruise and Kirstie Alley and every OT on the planet be powerful beyond measure? Wasn’t the Third Reich Nazi entitlement predicated on promises of an Ubermensch? (Superman) 

And the fuel of that power
is not magical or mysticism
but knowledge

This is another blatant lie. The OTs in Scientology Inc are part of an “initiated” group who are told they are the only ones who have access to the mysteries of the universe. That is mysticism. Somebody ought to have checked their dictionary before writing this ad copy.

The things you see
The things you feel
The things you know to be true

This is another misdirection from Scientology Inc. Scientology’s definition of reactive mind goes like this: reactive mind, a portion of a person’s mind which works on a totally stimulus-response basis, which is not under his volitional control, and which exerts force and the power of command over his awareness, purposes, thoughts, body and actions.

Guess what? If the reactive mind exerts the power of command over his awareness, it exerts the power of command over what he sees and how he sees it. If it exerts the power of command over his body, it exerts the power of command over his feelings. If it exerts the power of command over his thoughts, it exerts the power of command over what he knows to be true.

So this part of the patter works for recruitment depending on your reactive mind operating 100% to convince you to get involved with Scientology Inc.

Sure, some will doubt you
Let ‘em

This is Miscavige-level arrogance in action. If your service facsimiles say one thing and someone expresses doubts about your actions as a result of those service facsimiles, screw them.

Dare to think for yourself
To look for yourself
To make up your own mind

Again, if you are someone who thinks for yourself or looks for yourself or you are someone who can make up your own mind, you are of absolutely no use to Scientology Inc.

Because in the eternal debate for answers
The one thing that’s true
Is what’s true for you

This is why the evil miniature Pope-on-a-Box doesn’t want you looking at the Internet. Because if you find something on the Internet about Scientology Inc that’s true for you…you’ve just been given permission by Scientology Inc to totally write off Scientology Inc.

That’s my analysis, line-by-line, of the text from the narrative in the video. It’s easily dissectable when not accompanied by the comforting images and soothing music, isn’t it?

But when I look at the narrative overall, I see it’s been designed to appeal to the 1968 Haight-Ashbury mentality. You know: rebel against authority, rebel against your parents, reject convention, rebel against society; shed money for enlightenment. Of course, the Haight-Ashbury mentality sought enlightenment through drugs, too. And the church wants your rejection of convention at the same time it wants your money and cowed conformance.

That covers the narrative contained in the video piece, but I want to expound a bit on “if it’s true for you, it’s true”.

The one thing that’s true is what’s true for you

After hearing this bit of non-wisdom in the video piece, I decided to do a little research. I’m not claiming that the research I did is exhaustive, but I want to pass on what I found.

The basic LRH on “if it’s true for you…” is found in Personal Integrity (Ability 12, 5 February 1961)

What is true for you is what you have observed yourself
and when you lose that you have lost everything.

What is personal integrity? Personal integrity is knowing what you know-
What you know is what you know-
And to have the courage to know and say what you have observed.

And that is integrity. And there is no other integrity.

Of course we can talk about honor, truth,
all these things, these esoteric terms.

But I think they’d all be covered very well if
what we really observed was what we were observing,
that we always observed to observe.

And not necessarily maintaining a skeptical attitude,
a critical attitude, or an open mind.

But certainly maintaining sufficient personal integrity
and sufficient personal belief and confidence in self
and courage that we can observe what we observe
and say what we have observed.

Nothing in Dianetics and Scientology is true for you
unless you have observed it
And it is true according to your observation.

That is all.

————————————————————————–

Interesting. It doesn’t say “if it’s true for you, it’s true”. It says what it says. And it does say that what’s true for you should have been observed by you.

(Again, I sing my mantra about people being allowed onto the OT levels based on their ability to pay rather than on a demonstrated ability to audit. People who audit have observation under their belt.)

So I searched further. In HCO PL 9 Sep 1969R  HOW TO STUDY THIS COURSE (how to study the OEC course) LRH says Beware of other students “explaining things” in the policy letters or of Course Supervisors who say, “That isn’t used now”. The data is the data and it is in the policy letters.

In particular, beware of memorizing things without understanding them. What is true for you is true. The data here is for you and to help make a better world.

Wow, there it is in LRH. “What is true for you is true.” Huh. So now we have two LRH quotes, which seem mutually contradictory, since one requires observation, and the other doesn’t.

Further search yields a lecture in the Classics CDs called SCIENTOLOGY AND EFFECTIVE KNOWLEDGE (5707C15) that contains this passage (page 10 of the Classics transcript) : Authority has nothing to do with knowledge. Those things I tell you are true are not true because I tell you they are true, and if anything I tell you, or have ever told you, is shown to differ from the individual observation – be it a good observation – then it isn’t true. It doesn’t matter whether I said it was true or not! Do you understand?

(This lecture is a pretty good lecture about knowledge, application, and observation…ooh! effective knowledge! I recommend it.)

So now I’ve found three pieces of Scientology that talk about it’s true for you.

Two of them say that observation contributes to what’s true for you. One just says “What is true for you is true.”

What’s the difference between the two and the one?

Time.

The one that just says “What is true for you is true.” is from 1969, after the first Class VIII course. The other two are from the 1950s. The quote not requiring observation was issued about the time of the formation of the Sea Org (1967) and the first Class VIII course (1968). And it’s about the same time that LRH became “all or nothing” in certain parts of his approach to the philosophy and application of Scientology.

This is a big problem for me. Because I know people who hold as hard and fast facts things that I don’t think are true.

Like the guy who “knows” that the US Government engineered the events of September 11, 2001. Or the guy who “knows” that the US didn’t land a man on the moon in 1969, and that it was all staged for the American people and the world.

So what’s true for me is that someone insisting something is true for him doesn’t necessarily make it true, especially if their knowledge isn’t based on personal observation.

I don’t maintain my adherence to the workability of LRH’s tech because he said so. Or because Davey Miscavige says so.

My adherence to the workability of LRH’s tech exists because I’ve seen pieces of it work as documented. And when someone asserts that “it’s all hokum” or something like that, I know (because I’ve run this particular experiment dozens of times) that when asked, the person asserting the “hokum-ness” will reply “No, I’ve never audited anyone”.

Anyway, that’s my rundown on the Scientology ad.

What a mess.

— written by Plain Old Thetan

Number of views:4364
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7 Comments

D'Anne  on November 27th, 2012

This Scientology ad looks to be a spin-off on the brilliant ad that Steve Jobs created for Apple: http://www.youtube.com/watch?v=tjgtLSHhTPg.

Co$ is trying to winsomely capitalize on this IMHO.

Also… about what is True for you… All the great Masters always said, “Don’t look at my hand, look at where I am pointing.” Or, “If you meet the Buddha on the road, kill him.” Which means… you are the one who has to self-realize here. Think for yourself. Discover your own truth. YOU become the Buddha, the Lao Tsu, the Christ, the Mahavir, the whatever… the YOU.

NONE of them say… do what I do. Even Christ said, “This you can do, and more.” So… it’s up to each of us to realize our own greatness, bit by bit, day by day. And if it takes pulling the curtain away from the Wizard to find a little old guy with a big microphone… so be it.

D'Anne  on November 27th, 2012

Here’s the full poem: “Here’s To the Crazy Ones” adapted by Steve Jobs for Apple from Jack Keroac:
http://www.panhala.net/archive/to_the_crazy_ones.html

And here’s Steve Jobs narrating a longer version of the same commercial as above: http://www.techrepublic.com/blog/hiner/video-steve-jobs-narrating-heres-to-the-crazy-ones-tribute/9401

Worth watching. Enjoy!

Dan 351  on November 28th, 2012

Back in the early 1980′s, Austin Org ran “Dianetics Aware” radio ads.

We heard about them from Phoenix Org, who had gotten them from someone in California.

The ads were on a tape, that you paid local radio stations to play.

There was a spot on the ad where you could dub in a new survey button to get people’s attention. If the number of booksales dropped on an ad, then it was time to resurvey the button.

You knew when an ad was running because all the phone lines in the org would light up. People were calling in to order their Dianetics book.

Div 6 would get the person’s contact info and sell them a book. A few weeks later the Dir Public Contact would call them and offer them a book one session.

In 1982-1983, Austin Org made over $100,000 off Dianetics Aware public who moved on to major services. Also a number of these book buyers joined staff and some joined the Sea Org.

The cost to the org in that time period was $10,000 to pay for the radio time. This was paid for from the book account and the PES account.

When we had money to buy radio time, Austin org div 6′s could sell 100-200 Dianetics books to new people per week.

This all worked because it alligned with the seven points of an ad in HCO PL “Ad And Book Policies” page 266 volumne 2, where LRH says;

“Madison Avenue trends are to more sales talk and art and less data. Of course,you have to buy more advertising because the ads placed sell so few of the product-which is all hay to the Madison Avenue advertising agencies. You can waste an awful lot money buying ads that don’t contain enough data to sell anything.

An ad must factual and explicit.

1.What is it?
2.How valuable is it?
3.What does it do?
4.How easy is it to do?
5.How costly is it?
6.How do you acquire it?
7.Where do you get it from?”

John Doe  on November 28th, 2012

D’Ann is right. This is a version of the Apple ad.

My thoughts are that this was created to be played mostly at events, to make the event attendees think really highly of themselves and that they were smart enough to get into Scn, because they embody those traits, whether or not they actually do.

D'Anne  on November 28th, 2012

Right on, John Doe. !

Yes… it’s to make the Lemmings think that they are magnificent Dolphins or Whales. Stay close with the school of fish… right into the jaws of the shark. Yum. Smack. All gone.

I’m witnessing people whom I looked up to as almost annointed beings (Class 12 auditors, etc) just follow the company “line” hook, line and sinker… while it ruins their lives, their families, their finances, everything. It’s like they are hypnotized. This little ad helps keep them hypnotized, thinking their actions are that of a great warrior, when they are actually being led to the slaughter. I’m watching it with amazement. I want to shout, “Wake up!”… and I guess we can only love them from afar without falling into the same trap ourselves.

John Doe  on November 29th, 2012

Actually, I was dead wrong. This ad is not directed at those that attend the Scn Inc events!

This ad is directed to those who have left the influence of the church:

“Dare to think for yourself
To look for yourself
To make up your own mind.”

It even points out that those who have left will even give a declared SP a chance to tell his or her story:

“Who care less about labels
And more about truth.”

Super Bowl Scientology ad?  on February 3rd, 2013

[...] I already lent some insight into the lies in the Scientology ad here. [...]

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