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The Year of Miscavige’s Woe kicks off with a killed ad campaign

Even though Tony Ortega was squeezed out of his job at the Village Voice by the frightened paranoid covert tactics of the Church of Scientology Inc, he still manages to grace us with vital information in the continuing quest to make Scientology Inc vulnerable.

You may recall that the promo put out for the 2013 New Year’s event promised a massive new internet advertising campaign.

Yesterday, we found out what was on the bleeding front edge of that campaign.

In The Atlantic magazine online site, Scientology Inc placed a large ad. So many people complained about the long-respected Atlantic selling its soul to the devil that it was taken down not long after it went up.

Apparently the “advertorial” (an advertisement formatted to look like it was editorial content of the magazine) was so lie-ridden that it immediately attracted vitriolic commentary from Atlantic readers. The advertorial was taken down 11 hours after it was first posted. The Atlantic replaced the page with a not quite apology/not quite explanation but it did say that what had been on that page was no longer there.

This is good news in a way.

It’s the latest salvo in the “we’re a respected news outlet and you can’t mess with us, Scientology” war that was started by the Tampa Bay Times, continued with the New Yorker, perpetuated by Vanity Fair, and is now capped off by The Atlantic.

So many media outlets have caved into Scientology Inc’s lawyers that it comes as quite a surprise that The Atlantic decided to re-examine its editorial policies and advertising policies to make sure that a vile outfit like Scientology Inc couldn’t bypass the editorial board by simply coughing up enough money to buy advertising.

The Atlantic decided its reputation was not worth the tarnishing it would take by obviously taking money from the outcasts at Scientology Inc.

If you read the advertorial itself, you’ll see several things. One is that it’s the same crowing that Miscavige does at Int events. The essence of the advertorial is “look at the new Ideal Orgs Miscavige single-handedly erected last year”. Look closer.

The “new” Ideal Orgs listed are Hamburg, Sacramento, Santa Ana (Orange County), San Jose, Denver, Phoenix, Buffalo, Los Gatos, Greater Cincinnati, Tel Aviv (Jaffa), Washington DC, Padova (Italy).

Most of the Ideal Orgs listed are in the exact same place as the orgs in those cities, and have been there for decades.

Scientology Inc actually got to double-count the Buffalo, San Jose, Los Gatos, Washington DC, and Tel Aviv ideal orgs. Buffalo, San Jose and Los Gatos were renovated and reopened Ideal Orgs from previous years. Tel Aviv really opened nine months after it was announced as having opened at the IAS event 2011, but didn’t really open until August 2012.

So the only really “new” Ideal Org opened in 2012 was Tel Aviv, even though it had already been announced as open in 2011.

David Miscavige’s promise of opening one Ideal Org a month at the 2012 New Year’s event was kept through the expedient of re-opening five Ideal Orgs that had already been announced as open in previous years.

Hey, Dave: Ready, fire, aim.

The other interesting thing about the advertorial in The Atlantic was pointed out in the comments supplied Tony Ortega by Mike Rinder:

It REALLY shows desperation and fear about the upcoming media nightmare surrounding Larry Wright’s book. That ad cost some cash.

Interestingly, it is ONLY trying to make Miscavige look good to his existing income base. It isn’t written for the general public (i.e., readers of Atlantic). They don’t give a damn about “Ideal Orgs” and could care less how many of them he “opened” (Funny they are now including re-”opening” old “Ideal Orgs” like Buffalo, DC, Los Gatos and San Jose). And it’s all about Miscavige. This would be like the Mormons trying to promote their religion by talking about Thomas Monson and showing pictures of LDS temples. Weird. And it would turn off anyone they were trying to convert. When they pitch new people (like ANY other religion) they pitch their beliefs and the good work they do for people and how joining their church is going to help you.

Miscavige wants to be able to show this to the suckers at his next “international event” (March 13) and pretend it’s “massive media coverage.” And for those that ask, it will be “this is what your donations to the IAS pay for.”

It’s great to see that The Atlantic decided to have some integrity. If they had taken Scientology Inc’s blood money and run the lying propagandist piece, it would be like The New York Times printing out full page ads for a week placed by the American Nazi Party.

Integrity over cash, I say.

— written by Plain Old Thetan

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One Comment

Miscavige’s New Year’s Sky-High Promise Revealed  on January 26th, 2013

[...] The first salvo in the campaign was the spiked The Atlantic infomercial. [...]

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