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The Empire Strikes Out

Cyberspace was all aTwitter this weekend with an expected response to the Church of Miscavology’s flaccid attempt to do some damage control in the wake of Debbie Cook’s New Year’s letter.

As Jeff Hawkins pointed out in the Village Voice’s article, even though the Prefab Pope (Miscavige) claimed there would be new television ads in the upcoming year at the illegal and off-policy New Year’s 2012 event, this weekend’s rash of venomously-rejected television spots was triggered by Debbie Cook’s broadcast protest letter. Not only that, but the timetable was moved up and other non-Scientology ads were bumped in order to get Scientology’s money secured for these high-visibility spots.

And, as Jeff Hawkins predicted, another huge IAS fundraising drive was instituted to support the ad campaign.

Here’s the e-mail that was sent out yesterday about the ad campaign.

————————————————————————————–

Date: Sun, 15 Jan 2012 12:11
To:
From: sfrick@scientology.net
Subject: Disseminating to the Billions

WHAT IS SCIENTOLOGY? AND LRH AD TO AIR ON PRIME-TIME TELEVISION

An IAS grant is now funding the airing of a new Scientology ad on TV in the US and internationally, to reach the billions with the answer to the question, “What Is Scientology?”
This new Scientology ad, released at the New Year’s 2012 event, defines Scientology in most simple terms and directs the viewers to scientology.org where they can find out for themselves.

The ad will be airing extensively starting January 16th in the US and internationally in the following areas:

  • Los Angeles
  • New York
  • San Francisco, Los Gatos,
    Stevens Creek
  • Dallas
  • Las Vegas
  • Sacramento
  • Seattle
  • Twin Cities
  • Buffalo
  • Nashville
  • Washington, DC
  • Tampa/St. Petersburg
  • London
  • Madrid
  • Melbourne
  • Mexico City
  • Quebec
  • Johannesburg
  • Malmö

These are all areas where Ideal Orgs are located, so anyone wanting to find out more about Scientology can go online or visit one of the Ideal Orgs. The ads are airing on top networks in the US, such as ABC, CBS, NBC, FOX, MNTV and CW and appear on prime-time television shows that have large viewerships and high ratings, such as:

  • American Idol
  • Parenthood
  • Glee
  • Castle
  • Modern Family
  • Big Bang Theory
  • Grey’s Anatomy
  • Blue Bloods
In the month of March and in celebration of LRH’s Birthday, the new LRH ad “A brief chronology on the life of L. Ron Hubbard” will be aired extensively and also during prime time on similar stations that air the Scientology ad. (To view the ad, go to lronhubbard.org)
To reach even more viewership, the What Is Scientology? and LRH ad will be placed on all top internet search engines, such as Google, with “click-to-play” video ads, Flash banner ads and text ads that take people to
scientology.org and lronhubbard.org where they can watch the many videos and find out for themselves about Scientology and LRH.
Additionally, these ads will automatically appear on top internet TV shows, high profile music videos and news video sites:

  • Hulu.com: a top internet site for TV shows in the US.
  • Ads on YouTube TV shows, movies and news sites. The ads will be shown internationally in 15 languages!
  • Media Mogul: a widely watched internet news site.

This global dissemination of Scientology and LRH is made possible through your support of the IAS.
Help support the IAS-sponsored campaigns.
Advance to your next IAS status today.

© 2012 IASA. All Rights Reserved. Scientology and LRH are trademarks and service marks owned by Religious Technology Center.

————————————————————————————–

Jeff Hawkins also correctly predicts that the ads and their placement are calculated to stem the deluge of parishioners cutting their ties to Miscavology as a result of Debbie Cook’s letter.

They’re not to attract new parishioners. They’re there to impress the firmly embedded that the Church cares about them and is taking long-overdue steps to promote.

Alas, that’s at least ten years too late, Davey.

Note also that the venue list for the ads doesn’t include Phoenix and Cincinnati, the new bastard step-children of the Ideal Org (non)program.

Now that we know the venues for the Scientology ads, perhaps our readers will meticulously record the shows that the Scientology e-mail claims will be covered. Then we can get the videos onto YouTube so that everyone can find out what their hard-earned donations have wrought.

— written by Plain Old Thetan

P.S. I couldn’t overlook that the television shows selected are not those dealing with the mystic or the supernatural, as LRH recommends in HCO PL 5 September 74 BOOK SALES TO INDIVIDUALS FROM PUBS. That’s how I know it’s a exodus-stemming action, not a new-parishioner action.

Why aren’t the ads on the Chiller channel, or SyFy, or on shows like Medium, Ghost Whisperer, Supernatural, or Charmed?

I also couldn’t overlook that the ads running are so-called “image ads” instead of advertisements for books, which LRH demands in HCO PL 28 May 1962 BOOM DATA, PUBLICATIONS BASIC FUNCTIONS.

That’s another signal that the ads are to placate those upset about Debbie’s letter rather than to attract new people to Scientology.

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One Comment

Eileen Clark  on January 20th, 2012

+100 Spot On!

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