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Including what we found in Scientology before it became a cult

Big Lie from LRH Birthday Event

You may remember in the 2012 New Year’s event that David Miscavige proudly showed off this PhoneyGraph:

It’s absolutely fascinating to me. Again, it’s a PhoneyGraph, with a giant ornate graph-looking background. The data line is totally fabricated.

But look at the number.

One visitor every two minutes is 30 visitors an hour or 720 visits every day.

For an operation as big as Scientology supposedly is, that’s bupkis.

But even more fascinating was the same PhoneyGraph from the 2012 LRH birthday event.

Wow. In just three months, the figure went from 30 visits per hour to 7200 per hour.

That’s astonishing.

Let’s see what the internet stats really are.

That site tells me there’s 407 daily visitors to the site and about 1.5 page views per user, or 600 page views per day (resulting in 25 page views per hour).

So where the hell did I get the 7200 per hour?  It’s from doing the math with “2 every second”.

Those numbers don’t match up with the last 90 days’ worth of activity.

So, either there were 7200 visits per hour in the 90 days before the 2012 LRH birthday event, or the rate dropped off catastrophically in the 90 days since the 2012 LRH birthday event.

I have a suspicion based on the three data points I have.

Before 2012 New Year’s Event       30 visits/hour
Before 2012 LRH Birthday         7200 visits/hour
Since 2012 LRH Birthday            25 visits/hour

In January 2012, Debbie Cook sent out her warning letter to Scientologists.

Miscavige’s reactive response was to put paid-for Scientology website ads in every search engine on the planet, driving people to Church websites.

After the Cook settlement, all of those ads disappeared.

And the stats crashed.

I wonder if Miscavige has taken this as a “teachable moment”.

By that, I mean: I wonder if Miscavige has learned what it takes to do advertising in the 21st century?

Marty Rathbun has a blog entry with Miscavige’s own words regarding the use of the Internet for marketing Scientology.

In that missive, Miscavige contemptibly dismisses people who say “any advertising is better than no advertising”.

If the “teachable moment” should have taught him anything, it should have taught him that “any advertising is better than no advertising”.

But no, the ads stopped the minute the Cook matter was settled.

So Miscavige didn’t learn anything. Again.

— written by Plain Old Thetan

P.S. I’m not actually advocating that “any advertising is better than no advertising” so much as I’m advocating that “some mediocre advertising now is better than perfect advertising that never arrives”. That’s something else that Miscavige could learn.

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